Our journey began in the fourth grade, at the picnic tables at Pioneer Elementary School in Davis, California. What started as extreme dislike, turned into a lifetime friendship. We grew up skiing, golfing, riding bikes, going to college together and of course, shopping!

We often talked about starting our own business -- bringing creative products to life. Through the encouragement of family and friends, Anseletta's was born. The name originated while on vacation in Greece in 2001. We were on the island of Delos and Sara was getting creative with her picture taking. Noriko commented that Sara was like Ansel Adams but a female version, Anseletta. The name stuck.

We work to create simple, elegant cards and deliver the finest quality paper goods possible.

Noriko and Sara